Something New:  The SLS Las Vegas and Sam Finally Set a Date.

It’s official.  The Jewel of the Desert will not rise from the sand for another comeback.  Instead, expect a new, hip, trendsetting Hotel, the SLS Las Vegas, to take the place of the Sahara on the north end of the Vegas strip.  The grand opening has now been slated for Labor Day weekend, 2014.

After the 2007 purchase of this famed Hotel by Nightclub extraordinaire Sam Nazarian, there was hope that he would be able to bring it back to its former glory.  Sadly this was not to be the case, and the hotel that had once opened its doors to the legendary Beatles checked out their last guest in May of 2011 and closed their doors forever. 

3 years later, Sam the man is finally bringing it back, but without any plastic camels lying around the Casbar Lounge.  Instead expect a fresh modern hotel that will rival those on the other side of the strip.    

Sam, the man, the myth and legend.

Sam, the man, the myth and legend.

It is hard to best a hotel that at one time was the hot spot for the famed rat pack, but rumor has it that the nightclub magnate has his eyes set on doing just that. With an investment of over $400 million dollars, Sam Nazarian is transforming a Las Vegas icon into a 1,600 room Hotel-Casino that will rival the Bellagio.  Once complete there will be nothing left but its outline to remind you of its famous past.

All of the entrances have been updated and made more accessible, including the massive front lobby.  Two new pools are being constructed, one where the original Two new pools are being constructed, one where the original sat and another on the roof of the casino.  The tower that was once known as Alexandria will now be transformed into an all suite building, while the one closest to the pool will be the party tower.  You can only imagine what’s going to be happening in there.

SLS, before the storm.

SLS, before the storm.

Mr. Nazarian first made a name for himself in the highly competitive L.A. nightclub scene.  He is the genius behind such well known celebrity stomping grounds as the Hyde Lounge and Shelter and has plans to carry that young celebrity energy over to the North side of the strip.

A nightclub cannot make a hotel, and Sam has thought of it all. This is not a whim, but a well thought out plan by the mogul who has been buying into brands and creating his own for years in anticipation of a project like this one.  It is no coincidence that his 50 percent buy in of Umami Burger guarantees that there will be a spot in the SLS Vegas for this well known restaurant brand.

Other restaurants slated include Cleo by Danny Elmaleh, Katsuya by Starck, and the Bazaar by José Andrés. Vegas versions of Sam’s The Slayer Club and Shelter will also become strong players in the already rocking Sin City nightclub scene. 

With his shrewd expertise in everything retail, Fred Segal has been commissioned to fill the new hotel 7 different innovative shopping outlets.  Expect big names alongside unique boutiques that showcase hard to find and never before seen merchandise. 

Sushi?  Yes please !

Sushi? Yes please!

If you have plans for a Vegas vay-cay this summer, hold off until Labor Day weekend.  With the success of so many other ventures under Sam Nazarian’s belt, the SLS is sure to reach iconic status in no time.  And who would want to miss having bragging rights to being there on its inaugural weekend?

Vegas? Labor Day? Pool? 

Vegas? Labor Day? Pool?