Cashing in on Comps: Can a Casino Host Make a Difference?
If you have managed to venture out onto the casino floor during a Vegas visit, chances are you have been offered or given some sort of player’s club card. Those who like to gamble and do so with regularity should be not be taking that card for granted. What it does is track your plays and how much moolah you are dropping to see if you are a gambler that they want to keep around.
It is the marketing department of the casino that is tracking your card use, and one of their casino hosts who you will want to hook up with if you think your gambling habits deserve to be rewarded. These are the people you want to get to know if you want to be rewarded with comps for losing your money on craps.
The casino host job is not quite as glamorous as you may think. The majority of gamblers they cater to are regular Joes like you and me who have just bet next month’s car payment on a hand of black jack. What they know is that it is guys like us who keep their casino up and running and the importance of making sure that we will come back for more.
A casino host will do things for a frequent flyer gambler in order to entice them to stay in their casino. Free rooms, dinners, show tickets are all standard fare. This is all part of the marketing plan of the casino to keep you within their walls as opposed to wandering off down the strip. It makes no difference whether you are winning or losing, the casino wants you to stay, and will give you free stuff to make that happen.
The best way to ensure your comps is to request a host when you reserve your room. They will be happy for the opportunity to introduce a new player to their casino. If you don’t ask for a host when booking, you still have the chance once out on the floor. A pit boss, change person or waitress will introduce you to one if you ask.
Start the comps rolling by asking that your host help you make an upfront casino cashier deposit. This will show you are serious about gambling during your stay. Do keep in mind that the host does not have an unlimited amount of freebies on hand to offer you. They have to report to and justify their expenses to the marketing department. Be thankful for what they do offer you and refrain from making any demands for more.
Casino hosts are the ultimate live marketing tool. Those that know their job and do it right cater to all gamblers big and small. They know that the more they do for you the more likely you will come back and that is the ultimate goal. Good ones are not trailing along after one big whale for an entire weekend, they are working with multiple gamblers both big and small at the same time.