The Concept That Started a Sensation: A Look Inside Vegas’ First Strip Mall
The Las Vegas strip is now comparable to Rodeo Drive when it comes to couture shopping. You can find every top designer showcased in at least one of the upscale malls that now grace sin city. With so much attention being given to the grand opening of the newest shopping sensation, The Linq, now is a good time to look at the mall that started it all, and put Las Vegas in head to competition with Madison Ave.
The first strip mall to open in Las Vegas was The Forum Shops by Caesars Hotel & Casino in 1992. Over 20 years later the stores that make up this mall have made it the highest grossing mall in America, and one of the most successful in the world. After a 2004 expansion its 636,000 square foot house close to 300 retailers and restaurants.
Before you can even touch upon the wide variety of stores, the décor will simply take your breath away. Walking down the corridors is reminiscent of an ancient Roman street, complete with statues and fountains. Some of the statues will even talk to you. The real excitement though is with the water displays. Every hour on the hour be entertained by the Fall of Atlantis, located just outside of the Cheesecake Factory. This free 11 minute show features 9 foot tall moving statues and a 20 foot dragon. Don’t forget to stop by the 50,000 gallon saltwater tank right behind it. This aquarium in a mall is home to over 300 fish, including such exotic varieties as puffers and stingrays.
Now that you have been blown away by the attractions get your credit card ready. The Forum Shops house some of the world’s top designers, including Jimmy Choo, Kate Spade and Versace. If couture is too up tight for your taste, there are middle of the road shops to choose an outfit in, like the Gap or Guess. In the market for some bling? Take advantage of access to both Cartier and Tiffany’s.
The Forum Shops offer something for everyone. There is a Bath & Body Works to handle your personal needs as well as Antiquities to furnish your home. Find the perfect gift at Swarovski or watch at Swatch. With the wide array of shops and boutiques you are sure to find some way to spend your cash.
Once all that shopping has made you hungry, you will have your pick of some of Las Vegas’ best cuisine. Wolfgang Puck has his baby, Spago, located inside of the mall, or you can choose more familiar restaurants like the Cheesecake Factory. With dozens of eateries to choose from, there is no doubt about finding something to appeal to your palate.
When you look at the way The Forum approached the mall concept before opening its doors, it is easy to understand why The Linq has to be so over the top. When you are competing for attention with the variety of high end stores and awesome free entertainment that the Forum offers you have to no choice but to build a 550 foot tall ferris wheel.